maiven gateway · online··
manifest · 1d ago
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customers
source 3 PII columns
Who has ever signed up to buy from us.
Definition
The operational customer table — one row per registered customer. Carries identity PII (email, names) plus segment and country attributes. The source of truth for every customer-keyed mart downstream; PII columns are tagged so the manifest-driven masking rules fire end-to-end.
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Column
Description
Tests · PII
email
Customer email address. Unique on the source; treated as PII downstream.
1 testPII
first_name
Customer first name. Free-text, may be null.
PII
last_name
Customer last name. Free-text, may be null.
PII
country
Country of residence. Free-text on the source; normalised to ISO-2 uppercase in staging.
segment
Sales segment — one of `consumer`, `business`, `enterprise`.
signup_date
Date the customer first registered.
1 test
created_at
Row insert timestamp in the source DB (TIMESTAMPTZ).
updated_at
Row update timestamp in the source DB (TIMESTAMPTZ).